Unlocking the World's Behavioral Data

Neuro-ID's Friction Index® Platform locates, measures and monitors fraud and friction in every customer journey at scale, by cluster or in a single session with no PII.
Kill friction, reduce fraud and maximize conversion today.


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Identify Genuine vs Fraudulent Behavior

Too many customers are being thrown into the fraud bucket. Neuro-ID helps segment good customer behavior vs bad (fraudulent) behavior to optimize fraud systems and increase conversion of genuine customers.

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Aha! Moments Everyday

Uncover meaningful customer behaviors through Neuro-ID's Friction Index® Platform, with crowd analysis, behavioral clustering and Session Snapshot™. From the macro level down to contextually specific user sessions, these eye-opening discoveries fuel data-driven action for product, CX, and fraud teams.

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Quickly Reveal Your CX Pain Points

Neuro-ID's Friction Index® Platform shows exactly where customers are abandoning and why. Reduce friction at the root cause to help customers complete their journey and increase conversion, from day one.

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One Simple Integration, Multiple Solutions

From day-one, Neuro-ID's behavioral analytics provides the critical intelligence you've been missing – the true intent and experience of every digital customer...at scale.

experience-rect-icon-aquaExperience (CX)

"Are you having a good experience?"
      • Uncover and eliminate friction
      • Reduce abandonment
      • Increase conversion

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"Are you who you say you are?"
      • Highlight genuine vs fraudulent customers
      • Reduce false positives
      • Combat social engineering

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It's All About the Data, Actionable Data

Make better decisions with better data – high-fidelity behavioral data. Visualized through the Friction Index® Platform and delivered through a real-time API, Neuro-ID provides a behavioral lens and the tools to make decisioning more accurate, efficient, and effective than ever.

Show Me the Data

Behavioral analytics is hugely important to understanding a person's riskiness, literally by the way they fill out the loan application...we've been able to double our conversion rate.
Jared Kaplan
Neuro-ID is helping us improve the approval rate for good customers.
Nitesh Harsh
Sr. Manager, Risk Portfolios

What Is Behavioral Analytics?

Anytime a customer or prospect taps, types, or swipes information into an online application they are creating data through their behavior. This 'digital body language' can be used to determine legitimate or nefarious intent.

Learn More About Behavioral Data


Ready To Explore Behavior?

See how the Friction Index Platform can benefit your organization...and your customers.  


Neuro-ID is dedicated to helping you:

  • Detect genuine vs fraudulent customers
  • Reduce friction and abandonment
  • Increase sales conversions