1 min read

Online Friction: Don’t Just Avoid It…Understand It

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Let’s face it, no one likes friction when it comes to completing tasks online. We completely get it. Yesterday, Neuro-ID announced the release of its inaugural FinTech Friction Index(R) Report, based on over 20 million customer journeys from the world’s top fintechs, analyzed through the lens of friction. Leveraging Neuro-ID’s proprietary, neuroscience-driven analytics and its Friction Index™, the report measures the real-time levels of friction experienced during the digital onboarding process, providing a window into the intent and mindset of the applicants. As an industry ‘first,’ the report ushers in a new level of understanding to improve the digital experience.

Read the press release HERE and the report can be downloaded HERE.

5 min read

How to Improve Customer Experience Using Behavioral Analytics

The customer experience is the perception your business receives from your customers as they go through their journey....

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What is User Behavior Analytics Software?

Behavioral data and analytics are often referred to as "digital body language." Behavioral data is gathered as a user...

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Using Behavioral Data and Analysis to Enhance fraud Detection

The old line “keep your friends close and your enemies closer” is one every business executive should keep in mind....