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Neuro-ID Taps Jeffrey Shu for Customer Insights, Growth and Strategy

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July 19, 2021 – Whitefish, MT – Neuro-ID recently announced the addition of Jeffrey Shu, industry veteran and customer-side expert as their new VP of Finance and Strategy.

Prior to joining Neuro-ID, Jeffrey had responsibilities in Strategic Partnerships & Business Development at Very Good Security. At Affirm he was a Financial Partnerships Lead, along with wearing many other finance hats (FP&A, Capital Markets, Corporate Development, & the FDIC Bank application). 

He is currently a Partner at Xffirmers, the Affirm alumni syndicate where he makes investments in innovative fintech/b2b solutions globally. Jeffrey holds a Bachelor of Arts in International Business from the University of California, San Diego where he was an NCAA track and field student-athlete (shot put and discus).

“I worked with Jeffrey personally as an advisor to the company and got to know him as a professional and as a great person. His insights from the customer side of the house, his experience as a strategic thinker, and his ability to create meaningful partnerships will be invaluable to our executive team as we continue our rapid growth and strategic development,” said Jack Alton, CEO of Neuro-ID. “I couldn’t be more thrilled to have him on board.”

Five Minutes With Jeffrey

You have an amazing background, what attracted you to Neuro-ID?

The people, technology, and opportunity to build something innovative in the market. The people on this team are world-class. I had the first-hand experience of buying the Neuro-ID software when I was at Affirm and saw the insightfulness, attentiveness, and execution. The core technology of measuring friction/behavior is a game-changer for the fraud stack, and it has so many more use cases.

What do you think your experience will bring to the team?

Having been a customer, partner, and advisor to the company – I am excited about setting up Neuro-ID for hyper-growth. In the finance role, it’s about setting up the guard rails for us to aggressively grow and understanding the levers that executives can pull while making decisions. On the strategy/BD side, I’m excited to reconnect with former colleagues, investors, and prospects globally to help the market better understand the value of behavioral data as it pertains to multiple parts of their business.

What are you most excited about in Your role at Neuro-ID?

I am excited to partner with my Neuro-ID teammates and build a global company at scale. We are the category creators in the space and it’s on us to deliver against that.  Finance and Strategy will play a key role in supporting the various functional leaders in achieving their objectives and driving overall alignment.

Give me a couple "fun facts" about you outside of work that I won't find in your bio or LinkedIn page.

  1. I’ve had the good fortune of visiting all 7 continents.
  2. I am a big fan of “type II fun”. When traveling, I’ll often do something active (hike, bike, yoga) followed by some good food. Always looking for a cycling buddy, for those interested in a biking a few laps in central park – give me a ring.
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Welcome to the team, Jeffrey!

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