Jack Alton

Neuro-ID's CEO. A proven technology executive. A native Montanan. An avid hunter and outdoorsman.

Stop Driving Away Good Customers: How to Reduce False Positives

Getting rejected never feels good – you know it, and I know it. Although in some instances rejection and failure can be translated into learning opportunities, some rejections mean lost revenue and customer trust. For top companies, overtooled digital fraud systems are doing just that, rejecting otherwise good customers in droves. As more and more business shifts online, false positives are a costly problem for companies embracing digital transformation. 

Criminals Are Killing Conversion: How to Reduce False Positives

Imagine this scenario: a prospective new customer begins the online application process to open...

Show Your Work: How to Detect Online Fraud using Digital Body Language

Mrs. Paul, my ‘Intro to College Math’ professor, would start every test by saying, “Please...

If You Know What’s Coming, Prepare For It

One of my favorite quotes comes from transcendentalist, Henry David Thoreau.

“When a dog runs...

Is That Your Final Answer?

Recently, I had an opportunity to explain what Neuro-ID does in a way that made so much sense...

Neuro-ID's formative partnership with Tech Launch Arizona

In 2020, Neuro-ID received the I-Squared ‘Startup of the Year’ award through University of...

Neuro-ID's 2020 Year in Review

We can all agree that 2020 has been 'one for the books,' especially as the world as we knew it...

Lessons Learned From a Tough Year

I think we all can agree that 2020 has been a tough year all the way around. Plans have changed...

For Fraud, Take the Path of Smart Resistance, AKA, Smart Friction

Friction is a terrible, horrible, no good, very bad word (apologies to Judith Viorst) when it...

Digital Customer Experience More Than Ever: And It Better Be Good

In 2020, one thing is for sure, the global pandemic has forced every online merchant to speed up...