“Give customers a great experience and they’ll buy more, be more loyal and share their experience with friends. Great. That’s what every company strives for. So why are so many consumers disappointed? Call it an experience disconnect: companies tout the latest technology or snappy design, but they haven’t focused on—or invested in—the aspects of customer experience that are the most meaningful. What truly makes for a good experience? Speed. Convenience. Consistency. Friendliness. And one big connector: human touch—that is, creating real connections by making technology feel more human and giving employees what they need to create better customer experiences. People are increasingly loyal to the retailers, products, brands and devices that consistently provide exceptional value with minimum friction or stress.”
We whole-heartedly agree. That’s why everything we do at Neuro-ID is to put the human experience back in the customer journey. Our technology provides a new behavioral layer with real-time analytics to look beyond conversion rates and into the interaction itself to reveal the reasons why customers are feeling frustrated, confused and hesitant, as well as behaviors indicative of fraud. Our Friction Index® helps companies measure, monitor, and reduce the friction that can unknowingly create bad experiences and damage the relationship between the brand and its customers. Our real-time actionable scores open a new window to better understand each customer, empowering companies to treat them as an individual, not a number.
Want to know more? Schedule a demo today.