Jul 5, 2022

5 Questions for Michael Cassin, the New SVP of Product at NeuroID

We are beyond excited to welcome Michael Cassin to the NeuroID team as our new Senior VP of Product! As a customer-focused product leader, Michael’s goal is to ensure ID Crowd AlertTM  and ID OrchestratorTM are deeply connected to the insights and empathy of the customer. 

Michael has “jumped” right into his role at NeuroID (that’s him on the far left). On a recent visit to our headquarters in Whitefish, Montana, he even joined in on a scenic 50-mile bike ride along the Going-to-the-Sun Road, which travels the length of Glacier National Park and crosses the Continental Divide.

It was a fitting start for a role that crosses the “divide” between customer and product. We interrupted Michael’s onboarding to get a quick chat on why he came to NeuroID, where he’d like to see us grow, and even uncover a few hidden talents (spoiler: one is basically a superpower!)

1. From Paypal to Visa to AppDirect, you have an incredible background of experience in the digital payments world. What was it that brought you to NeuroID?

Over the course of my career in payments, I frequently had to deal with fraud issues and the customer costs and brand damage that result from it. I was instantly intrigued by NeuroID’s innovative approach to fighting identity fraud through behavioral analytics and was so excited to join the team.

2. What are your 3 major goals for the product team at NeuroID?

1. Increasing customer focus, to build a robust product backlog.

2. Extending the horizon of NeuroID’s product roadmap beyond just a few months, to multi-quarter.

3. Improve cross-functional collaboration between Product and the rest of NeuroID.

3. Please tell me about an “ah-ha” moments in your career, where you felt like you unlocked a key part of success or understood why this was your calling?

One of the most exciting and fulfilling experiences of my professional career was at Visa, where my team helped launch NFC-based mobile payments at point of sale and in-app. Sitting between the biggest issuers in the world, like JPMorganChase, Bank of America and Wells Fargo, and Apple, Google and Samsung was incredibly challenging but it was so rewarding. I still remember walking into a retail store and seeing Apple Pay and Google Pay acceptance marks at the POS and thinking how awesome it was to know my team and I at Visa were an integral part of making that a reality. It would not have been possible without my team’s extreme focus on customer needs, strong collaboration and holding ourselves accountable to meeting commitments. 

4. NeuroID revamped its brand identity the same week you joined the team! What does our new tagline of “Secure Growth.” mean to you?

Good question: To me, “Secure Growth” means helping companies realize their full growth potential, by giving them better tools to clearly discern between real people who want to be their customers and fraudsters, at scale.

5. What are 3 things people would be surprised to learn about you that they can’t find in your LinkedIn bio?

1. I like to run, a lot. 5 marathons since 2019, including The Boston Marathon back in April of this year—plus countless other half marathons, 5Ks, 10Ks and 12Ks. 

2. My first paid job back in high school was a short-order cook at a family restaurant. I’ve always enjoyed cooking for others, even more so than eating the food I make myself.

3. I can catch a fly in my bare hand (which I often do at home and then release outside, back into the food chain). I’m happy to teach the fly catching ‘trick’ to anyone who’s interested. [<–editor’s note: how cool is that??]


Thank you, Michael! We’re excited to have you aboard!

To find out more about NeuroID, check out our demo video to see the product in action, or head over to our About NeuroID page to get to know the people behind the product.