FRICTION INDEX® PLATFORM

Your Data Has a Story to Tell

Get actionable new insight by scientifically measuring the current levels of friction along each customer's journey with the Friction Index® Platform

 

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Put Your Customer Back in the Customer Journey

Well into the digital transformation, we’re still seeing low conversion and high abandonment. Why? We’re not fully understanding the human journey.  By translating digital body language in real time, we help you see, measure and address the friction your customers experience with our proprietary Friction Index® Platform

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Your Data, Your Dashboard, Your Insights

CX initiatives are largely based on guesswork and ‘soft’ data from feedback surveys. Today, it’s not enough. You need fact-based insight to understand your online friction and patterns of behavior that could be hurting your business. Neuro-ID’s Friction Index® Platform empowers your team to:

  • Measure friction on an aggregate and individual-session level
  • Pinpoint areas of friction, down to the specific input element
  • Improve and accelerate CX testing and optimization efforts
  • Reveal anomalous behavior indicative of potential fraud
  • Understand the context of friction and related behavior

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"Between entry and submit, we were essentially blind. Now we can see."

– Chief Marketing Officer, Top Online Lender

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Ready To Explore Behavior?

Let's discover how our Behavioral platform can benefit your organization...and your customers  

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Neuro-ID is dedicated to helping you:

  • Detect genuine vs fraudulent customers
  • Reduce friction and abandonment
  • Increase sales conversions