Understand Your Customer's Digital Body Language

Detect the human experience behind every interaction by scientifically measuring the current levels of friction along every customer's journey

 

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Reduce Unnecessary Stumbling Blocks in the Customer Experience

Using real-time data, identify key points of friction in your customers' journey to increase conversion and decrease abandonment.

 By translating digital body language in real-time, you can see, measure, and address the friction experienced by your customers with our proprietary Human Analytics™ Platform. 

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A Dashboard of Actionable Insights

CX initiatives are largely based on guesswork and ‘soft’ data from feedback surveys. Today, you need fact-based insight to understand online friction and patterns of behavior that could be hurting business.

Our Human Analytics™ Platform empowers your team to:

  • Measure friction on an aggregate and individual-session level
  • Pinpoint areas of friction, down to the specific input element
  • Improve and accelerate CX testing and optimization efforts
  • Understand the context of friction and related behavior

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"Between entry and submit, we were essentially blind. Now we can see."

– Chief Marketing Officer, Top Online Lender

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Ready To Make Smarter Identity Decisions?

See what better data can do for you. Get a Demo today.

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We've helped our customers:

  • Stop $3M in fraud by flagging 1,500 low familiarity applications
  • Prevent $860K of losses during a 2-week fraud ring attack
  • Double their conversion rate by segmenting genuine customers resulting in $7.1M ROI
  • Realize $1M in additional annual revenue by routing genuine applicants appropriately 
  • Reduce their historical fraud rate by 35% when peers were seeing spikes in fraud due to COVID-19