Reduce Unnecessary Stumbling Blocks in the Customer Experience
Using real-time data, identify key points of friction in your customers' journey to increase conversion and decrease abandonment.
By translating digital body language in real-time, you can see, measure, and address the friction experienced by your customers with our proprietary Human Analytics™ Platform.
A Dashboard of Actionable Insights
CX initiatives are largely based on guesswork and ‘soft’ data from feedback surveys. Today, you need fact-based insight to understand online friction and patterns of behavior that could be hurting business.
Our Human Analytics™ Platform empowers your team to:
- Measure friction on an aggregate and individual-session level
- Pinpoint areas of friction, down to the specific input element
- Improve and accelerate CX testing and optimization efforts
- Understand the context of friction and related behavior

"Between entry and submit, we were essentially blind. Now we can see."
– Chief Marketing Officer, Top Online Lender

Ready To Make Smarter Identity Decisions?
See what better data can do for you. Get a Demo today.
We've helped our customers:
- Stop $3M in fraud by flagging 1,500 low familiarity applications
- Prevent $860K of losses during a 2-week fraud ring attack
- Double their conversion rate by segmenting genuine customers resulting in $7.1M ROI
- Realize $1M in additional annual revenue by routing genuine applicants appropriately
- Reduce their historical fraud rate by 35% when peers were seeing spikes in fraud due to COVID-19